![]() ![]() With Yaccarino’s hiring, he is belatedly fulfilling the promise he made to honour the results of a Twitter poll he posted in December. Musk has fully owned Twitter since late October and has repeatedly courted controversy as CEO, sacking most of its staff, readmitting far-right figures to the platform, suspending journalists and charging for previously free services. ![]() ‘She will also bring back the professionalism that Twitter has lost under Musk (but) that said, she’s still going to have her hands full,’ she added. ![]() ‘Yaccarino is exactly what Twitter needs to regain advertiser trust and bring back big brands,’ said Jasmine Engberg, an analyst for Insider Intelligence. Her job involved nurturing relationships with the world’s biggest companies in order to get them to shell out money to advertise on the NBCU family of channels. He has also longed to create a so-called everything app that would be modelled on China’s WeChat, which functions as a Twitter-like social media platform as well as offering messaging and mobile payments.Īccording to NBCUniversal’s website, Yaccarino led a team of 2,000 people there and ‘reengineered the advertising business for the 21st century.’ Musk’s history with the letter X goes back to 1999 when he helped created X.com, an online bank that was bought and later morphed into PayPal. In a tweet, Musk said he would remain in charge of design and technology at Twitter, with Yaccarino focusing primarily on business operations and turning Twitter into an ‘everything app’ called X. Yaccarino ‘is a vaccine-pushing, pro mask-wearing, WEF globalist,’ wrote conservative website Outkick. Yaccarino will face an uphill battle trying to lure back major advertisers that are afraid of unwanted associations with conspiracy theorists and far-right content makers who Musk encouraged back to Twitter.Īs a leading member of the US media establishment, Yaccarino’s hiring blindsided that audience, with her senior role at the World Economic Forum especially singled out for vitriol. ![]() Yaccarino’s departure from the company that owns NBC, Universal and Telemundo - where she has been since 2011 - came a few weeks after she interviewed Musk at a marketing conference in Miami.Īsked by Yaccarino at the time how it’s been going since the acquisition, Musk replied: ‘It’s going well.It’s entertaining.It’s a trainwreck sometimes.’ Musk on Thursday teased Yaccarino’s hiring, saying in a tweet that he had hired a woman to replace him as boss of Twitter and its newly named X Corporation parent, but without revealing the name. Twitter is struggling to find its footing after Musk’s controversial takeover that saw him fire thousands of staff and welcome back far-right and controversial figures on the platform, scaring off its highest paying advertisers. SUNAMGANJ HAOR EMBANKMENT PROJECTS 40pc works still to be done as deadline missed.New, outlying district public univs failing to woo students.Not for anyone to walk dully along, and away.Foreigners working illegally go unchecked.Follies in following in the footstep of Hindi.Indian media report warrants no response: foreign ministry.Quota-system of job distribution needs to be reformed.Government must protect civilians in frontiers. ![]()
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